Identity

FROST - Marketing Visual Design

As Creative Director for FROST, a growing, multi-location dessert brand, I was responsible for the creation and direction of numerous marketing initiatives ranging from print, web, and television. Key to all of my FROST work is tight brand integration and visual style consistency for all marketing channels.

Following are some visual design examples of this work.

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Amazon - Wishlist Logo

While at Amazon working with the Wishlist team, I was asked to create a brand extension for the Wishlist and Universal Wishlist features. I created these as well as variations for mobile apps and third party button assets.

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FROST - Brand Identity

As Creative Director for FROST since it's inception, my role has been to create a dynamic and memorable brand that carries through each and every guest touchpoint whether in-store or online. Design work for the brand includes all aspects of branding and identity, packaging design, product and merchandise design, store layout and interior design, and more.

Seattle Metropolitan Magazine raves about the concept:

"The doughnut sensation of the decade just might be this little sleeper from Mill Creek, which expanded to Bellevue, Everett, and soon South Lake Union. Thank heavens for that, as FROST makes some of the very best doughnuts we've ever tried (if Seattle Met's taste test is to be believed that is: FROST swept both our first- and our second-place categories for its Salted Caramel Old Fashioned and Smoky Bacon Maple Bar, respectively.) IN recent years FROST has expanded into macarons and individual cakes (both sporting the same exuberance in flavor as the doughnut brethren) and even lunch soups and sandwiches."

Following are some examples of this work.

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Real Estate - Community Branding

For several years I was Creative Director for a new construction real estate company. My primary responsibilities were to design new community identities. This included community branding, monument design, interior and exterior design and feature selection, color and finish scheme design, model home interior design, floorplan naming, and the creation of related marketing materials.

Following are some examples of this visual work.

Click to view the image(s) below.