Amazon - Trading Card Usability Study

As part of a larger initiative to integrate many grade and condition offers on a particular trading card product page, I created a user testing plan and curriculum. Test subjects included Amazon users both familiar with, and unfamiliar with the nuances of purchasing trading cards.

In addition, I conducted usability tests and feature evaluations with major third-party sellers that were responsible for the sale of millions of trading cards every year on Amazon.

A sample of this testing process is shown below, including prototypes for both detail pages and search results pages in-test. These prototypes focus on one specific mouseover feature as directed by the testing document.

For best results, download the test questionnaire first and let it guide you through the prototypes:


 
TRADING CARD STOREFRONT MOCKUP

TRADING CARD STOREFRONT MOCKUP