Brand + Identity
I have a deep understanding of brand dynamics and how they relate to the user's experience as a whole. Both working with and creating successful brands gives me a unique perspective on the impact of every design decision. The key to a successful brand identity is consistency. It should be predictable enough to be immediately familiar, yet engage the audience.
I have created successful brands for retail as well as identities for residential communities all over the Puget Sound. Following are some examples of my work.