Eighteen years in creative leadership and user-centered design has given me the opportunity to work on many facets of the project lifecycle. My trademark is a laser focus on the details, yet my experience gives me valuable perspective of the whole.
My philosophy is to craft user experiences that are simple, intuitive, and engaging to inspire discovery. Central to every design decision is the goal of the user, and the needs of the business.
- Daniel Sterling
Areas of Expertise
UX DESIGN + STRATEGY
From research, business documentation, and user study, to wireframes, prototypes, and implementation - I am experienced in all aspects of the project lifecycle.
BRAND + IDENTITY
I have worked with major brands and have been the creator and brand steward for numerous others. I have a deep understanding of brand impact, and the critical nature of consistency.